Client Work — Maryjane Fahey Consulting

PHOTO: SCOTT PASFIELD

Creative Direction

Happy Hair

Who says you have to be 18 to punk-rock your locks! Women of every age are giving a whole new meaning to blue-haired ladies! Created/produced for AARP’s Disrupt Aging.

Show & Tell

Think only women have body self-esteem issues? These 11 shirtless guys, age 34 to 72, got real about all things body — and soul. Created/produced for AARP’s Disrupt Aging.

Style Baby

You can spot this kind of woman a mile away. She has that certain “je ne sais quoi.” We found 12 “IT” women, one of them 90.
Created/produced for AARP’s Disrupt Aging

Never Judge!

A truth realized in this gallery of 11 people — from 60s to 20s — whose tattoos tell stories of moxie — and love.
Created/produced for AARP’s Disrupt Aging.

We are visual storytellers. Every concept, campaign and editorial tells a piece of the story. We cast role models instead of model-models — all ages, sizes, races, genders. Our photography approach is refreshing, provocative — and as intimate as the subjects.

Content Creation

Ultimate Disruptor

An interview with Ari-Seth-Cohen, founder of the Advanced Style blog, about fearless aging, values, muses — and never being invisible. Created/Developed for AARP’s Disrupt Aging.

Ageist Alert!

We produced the “Ageist Alert” series to call out media examples of the last "acceptable" bias: ageism — a Disrupt Aging must-read. Developed for AARP’s Disrupt Aging

It Ain’t Over…

A widow and in her 60’s, the author, Crescent Dragonwagon, finds she is not, in fact, done having sex with other people. Developed for AARP’s Disrupt Aging.

Beauty Myths

Black don’t crack. Asian don’t raisin. And brown don’t frown. Is there a truth that lies behind the clichés? We investigate… Developed for AARP’s Disrupt Aging

Life Hacks, Please!

Joan Kron, former in-house expert on all things “lifted” for Allure, never wrote a (published) word till 41 or directed a film till 89. Developed/Created for AARP’s Disrupt Aging

Ghosted — At 60?

You thought getting ghosted was for 20-somethings? Think again. A tale of getting — poof —ghosted — after 60. Developed/Created for AARP’s Disrupt Aging

Keepin' It Real!

Brands should reflect the world we live in — inclusive of different ages, shapes and skin colors. We’re celebrating some companies that are getting it right! Developed for AARP’s Disrupt Aging

Comin' Clean

Posting your real age for online dating felt goooooood and damn empowering. And lo and behold, incoming fan mail doubled! Developed for AARP’s Disrupt Aging

We’ve been refreshing brands with our magazine redesigns for over 25 years. The mission is always the same: give a much-needed face lift and refresh the message, the structure, graphics and imagery. We reimagine the possibilities, audience, reach and then re-invent.

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Videos

They Said What?

Troubled by ageist comments from your doctor? You are not alone. Real women speak out! Project in collaboration with Joe Heroun.

Blondie

A misplaced handbag is just the beginning of this killer short story, BLONDIE, directed and shot by Mary Boss with Andy Spade for Kate Spade Bags.

Aging Solutions

In 2050, 1 out of 4 people will be over the age of 60. For AARP’s Disrupt Aging, we conceived this piece, highlighting global solutions for the world’s aging population.

DUMPED

You need closure? No. You don’t. The authors of popular breakup book, DUMPED, give it to you straight using animated typography.

Planned Parenthood

We worked with Planned Parenthood of Southern Nevada on a fundraising campaign, raising awareness about PP’s women’s reproductive rights.

Pole Champ— At 65

Prepare for some serious #absgoals with 65-year old pole dancer Greta Pontarelli. Created/conceived by AARP, it exemplifies Disrupt Aging.

We love to engage with clients of all sizes — from established to entrepreneurial. Many come with a clear video concept — others with only the beginning of a mission. Our process is organized, efficient and fun. We keep it collaborative, and keep you involved in every step.

Publishing/Branding

Hong Kong Tatler

We refreshed the brand Tatler, which had become passé, to represent the epitome of luxury and exclusivity for all of the new, modern Asian society.
Client: Edipresse Group

Women’s Health

We launched the “sister” of MH, and our mission was to keep the brand on target, yet add a unique voice to the photography, design and voice of WH. Client: Rodale Corporation

BHG

Our job was to reinvigorate BHG’s original mission: affordable, inspiring homes, making it friendlier with far more “take-aways.” Client: Meredith Corporation

Sky

Delta wanted an inflight magazine with the sophistication, energy of a consumer magazine. A new identity followed: structure, voice, image philosophy, design.
Client: Delta Airlines

Business Week

Hired by BW to create the first re-branding in 20 years, we wanted the look and feel to be a marriage of a tabloid and an intellectual quarterly.
Client: Business Week/McGraw Hill

Rio Erotico

The photography of Otto Stupakoff is highlighted in this celebrating book of Rio, marrying prose to erotic imagery and sensual color typography.
Client: Regan Media

Dumped

Created as a fun, empowering, direct guidebook that would be the opposite of all the self-help books that exist, it’s filled with short snappy quotes, quizzes — in primary colors. Client: Sellers Publishing

Our portfolio shows a knack for developing voice, content and structure and is born out of roles as Editor of AARP’s Disrupt Aging email newsletter, Creator of Glorious Broads, and Creative/Editorial Director of magazines from Women’s Health to Better Home and Gardens.